Throughout the world, many people love drinking coffee. Therefore, it’s important for coffee companies to create product packaging that appeals to these people. That being said, it’s important to utilize a few tips while considering the design of your product’s packaging. With that in mind, here are six important tips to follow while designing coffee bags.
- Finding the Right Mix of Information
Of course, it’s important to have information on your custom coffee bags. In fact, statistics show that 85% of consumers reported their buying decisions were from reading product packages while shopping. Providing product information allows customers to remain informed while your company follows all packaging laws. It’s understandable to wonder about which information should be included. Considering that, you’ll want to list any information that makes your coffee brand stand out from others.
- Make Branding an Aspect of Your Packaging Designs
In the world of business, it’s important to do what successful companies are doing. It’s important to think of a coffee bag as a form of advertisement. Picture yourself visiting a busy food court. Throughout this location, you’ll probably see hundreds of bags that feature logos of companies. This is a very effective form of branding. By having your company’s logo on packaging, consumers will know how to find your products. Therefore, consider placing a large logo on your company’s coffee bags.
- It’s Wise to Consider Wholesale Options
While you’ve learned a lot about packaging design, it’s also important to focus on quantity. After all, running out of coffee bags could lead to delays in product shipments. Therefore, it’s wise to find coffee bags wholesale. In turn, you’ll likely be able to receive large amounts of bags at a cheaper cost. Finding coffee bags wholesale is especially useful for companies that produce large amounts of coffee each year.
- Include Information About Flavor Notes
Many customers check coffee bag labels in order to find out about flavorings. If you want an easier way to inform customers about flavorings, include flavor notes on the front of your packages. It’s important to note that flavors are subjective. If you’re producing coffee beans that are fruity, a few customers might note other tastes. That being said, including a general statement about the flavor notes of your coffee beans is a smart idea.
- Mention Caffeine Content Per Serving
Research shows that 200 mg of caffeine helps people identify words and phrases faster than normal. Considering that, many people enjoy drinking coffee due to its caffeine content. For several reasons, certain people can’t consume coffee that includes caffeine. Therefore, your coffee bag labels need to mention whether this product is caffeinated or non caffeinated. Certain coffee producers pride themselves on the amount of caffeine their bags contain.
- Don’t Forget to Mention Your Company’s Environmental Efforts
Statistics show that companies paying attention to packaging report a 30% increase in consumer interest. With that in mind, you’ll want to think about any positive things your business does for the environment. You can do your part to help the environment by choosing certain types of custom packaging. If your company used environmentally friendly packaging, it’s wise to note this on your labels. Customers are often closely looking over product labels. While this is happening, inform them of how your company is helping to take care of the planet. It might win over a consumer and turn that person into a new customer.
In closing, it’s understandable to have concerns about coffee packaging. Creating the right type of packaging does a lot to increase consumer interest. That being said, you’ll need to follow a few important steps. In turn, you’ll be able to create coffee bags your customers will love. However, purchasing coffee bags can become costly if your business produces large volumes of this product. Therefore, you might consider looking for coffee bags wholesale. Purchasing coffee bags wholesale often allows companies to spend less in terms of costs per package.