No matter what goods or services you are working to sell, your business can profit from using professional photographic services. Pictures that were taken by a professional photographer get more attention that is often more positive than photos that are taken by an amateur. When Redfin looked at how people view professional and amateur photos, they found that the professionally taken images were twice as likely to be shared on social media and via other channels. They also reported that when some houses for sale were photographed with a DSLR camera, sell for between $3,400 to $11,400 more than those where the images were captured with an amateur camera. This was true for homes whose selling prices were between $200,000 and $1 million. Homes that were photographed with the DSLR camera also sell faster. For homes valued at between $400,000 and $500,000, the time on the market was less than six months about 64% of the time. Homes that were photographed with amateur cameras were sold within six months only 46% of the time. Choosing a professional photographer who uses a photo editing service can only improve the quality of your images and generate more leads and sales.
Reasons to Hire Professional Photographer:
- You will get the results you want. It is easy to think that you can have your staff take the pictures for your website or of the events you hold but it just does not work that way. From real estate marketing to taking head shots of your team, people notice and respond to quality images in a way that they do not to amateur photos. As has been noted, professionally taken photos that have been worked on by a good photo editing service will be consistently the quality you need to show your company in the best light possible. A professional photographer can come in and take the same quality photos at your company retreat as they can when they are taking photos in a studio. They know what they are doing and your materials will reflect that.
- Professional photographers use only the best equipment. As was noted earlier, the quality of the camera makes a difference in the quality of the resulting photographs. They also have the experience and expertise to make the most of the better equipment. Great photographers can work magic with lower quality cameras than they will have to shoot your project but they will have cameras that are top of the line to get the best shots possible. Most also take advantage of a professional photo editing service so that the quality of the finished product is always right on the money.
- Your brand deserves nothing less than the best. When people visit your website or look over your marketing materials, they may not say out loud or even acknowledge the thought but will judge your business based on the quality of your images. They may not even be away that they are doing it but the more professional your images look, the more seriously they will take you and your brand. You have only one chance to make a first impression, make it count by hiring a professional to take your images. Between the photographer’s skills at taking photos and the photo editing service’s skill at editing the, your photos will reflect well on you and your brand.
- When you hire a professional photographer you get a real professional. This means that they are straightforward and upfront with you. If they say they will have your photos done by a certain date, you do not have to worry about getting them on time. When you are working with any kind of professional, there are benefits to it. You should have a fairly detailed contract with them that specifies what your expectations are and what theirs are. That way, if you asked for them to remove the background in your images and they do not do that, for example, you have some recourse.
People like to say that we should not, “judge a book by its cover. This policy is ignored when it comes to images and photos on web sites. Hiring a professional to take your photos can improve how the public sees your brand.