Contemporary Artists

Category: Packaging design

Taking A Look At the Importance of Branding And Packaging In the United States

From coffee bag design to pet treat packaging, the packaging that we see on a day to day basis is more important than many of us truly realize. In fact, this packaging is hugely influential in our lives, whether we know it or not. We immediately gravitate towards attractive packaging like good coffee bag design that there are certain things that we are all looking for in the packaging that see – and it is the presence, or the lack of, these qualifications for what makes good coffee bag design and the like that will actually be instrumental in what we end up buying, believe it or not.

For instance, up to eighty five percent of consumers in the United States say that it is reading packaging that greatly influences their decision about whether or not they will buy something. For any given food item, there has to be a good deal of information there, for instance. From the nutritional information to the ingredient list to whether a product is gluten free or vegan, some people will simp Continue reading

6 Tips to Follow While Designing Coffee Bags

Throughout the world, many people love drinking coffee. Therefore, it’s important for coffee companies to create product packaging that appeals to these people. That being said, it’s important to utilize a few tips while considering the design of your product’s packaging. With that in mind, here are six important tips to follow while designing coffee bags.

  • Finding the Right Mix of Information

    Of course, it’s important to have information on your custom coffee bags. In fact, statistics show that 85% of consumers reported their buying decisions were from reading product packages while shopping. Providing product information allows customers to remain informed while your company follows all packaging laws. It’s understandable to wonder about which information should be included. Considering that, you’ll want to list any information that makes your coffee brand stand out from others.
  • Make Branding an Aspect of Your Packaging Designs< Continue reading